Fielmann Sight-Check App
Designed a concept for an app to guide users through the app setup of an eyesight check.
Date
2023
Role
UX Design & Prototyping
Client
Fielmann AG
Understanding User Needs & Context
At the outset, I focused on understanding users’ challenges and expectations in correctly positioning themselves and their phone for setup—specifically assessing device alignment, distance, and environmental lighting. Insights from previous research studies and comparable apps informed my process, helping to anticipate potential pain points.
Understanding User Needs & Context
At the outset, I focused on understanding users’ challenges and expectations in correctly positioning themselves and their phone for setup—specifically assessing device alignment, distance, and environmental lighting. Insights from previous research studies and comparable apps informed my process, helping to anticipate potential pain points.
Understanding User Needs & Context
At the outset, I focused on understanding users’ challenges and expectations in correctly positioning themselves and their phone for setup—specifically assessing device alignment, distance, and environmental lighting. Insights from previous research studies and comparable apps informed my process, helping to anticipate potential pain points.
User Flow & Prototyping
Drawing on these findings, I designed a streamlined user flow in Figma to guide users through each necessary step—prioritizing clarity, logical progression, and efficient instruction. The UI emphasized intuitive navigation and clear (voice) prompts, ensuring users could easily follow directions for setup. Figma enabled flexible, asynchronous collaboration with the broader team.
User Flow & Prototyping
Drawing on these findings, I designed a streamlined user flow in Figma to guide users through each necessary step—prioritizing clarity, logical progression, and efficient instruction. The UI emphasized intuitive navigation and clear (voice) prompts, ensuring users could easily follow directions for setup. Figma enabled flexible, asynchronous collaboration with the broader team.
User Flow & Prototyping
Drawing on these findings, I designed a streamlined user flow in Figma to guide users through each necessary step—prioritizing clarity, logical progression, and efficient instruction. The UI emphasized intuitive navigation and clear (voice) prompts, ensuring users could easily follow directions for setup. Figma enabled flexible, asynchronous collaboration with the broader team.
Usability Study & Iterative Refinement
To validate and optimize the proposed flow, I created interactive prototypes and partnered with a UX Researcher to plan and conduct a usability study. Using the “Wizard of Oz” method, I operated the prototype behind the scenes, simulating distance measurement and lighting checks. This approach allowed users to realistically experience the guided interactions and provide actionable feedback.
Usability Study & Iterative Refinement
To validate and optimize the proposed flow, I created interactive prototypes and partnered with a UX Researcher to plan and conduct a usability study. Using the “Wizard of Oz” method, I operated the prototype behind the scenes, simulating distance measurement and lighting checks. This approach allowed users to realistically experience the guided interactions and provide actionable feedback.
Usability Study & Iterative Refinement
To validate and optimize the proposed flow, I created interactive prototypes and partnered with a UX Researcher to plan and conduct a usability study. Using the “Wizard of Oz” method, I operated the prototype behind the scenes, simulating distance measurement and lighting checks. This approach allowed users to realistically experience the guided interactions and provide actionable feedback.
Optimizing Guidance & User Experience
Continuous iteration—guided by usability test results and user feedback—helped us refine the journey and instructions. We removed barriers, clarified voice prompts, and streamlined steps to ensure users could easily position both themselves and their devices as required. Together with the UX Researcher, I assessed outcomes, adjusted designs, and defined the next steps to further strengthen usability and effectiveness.
Optimizing Guidance & User Experience
Continuous iteration—guided by usability test results and user feedback—helped us refine the journey and instructions. We removed barriers, clarified voice prompts, and streamlined steps to ensure users could easily position both themselves and their devices as required. Together with the UX Researcher, I assessed outcomes, adjusted designs, and defined the next steps to further strengthen usability and effectiveness.
Optimizing Guidance & User Experience
Continuous iteration—guided by usability test results and user feedback—helped us refine the journey and instructions. We removed barriers, clarified voice prompts, and streamlined steps to ensure users could easily position both themselves and their devices as required. Together with the UX Researcher, I assessed outcomes, adjusted designs, and defined the next steps to further strengthen usability and effectiveness.
Protoype in Origami
Design Process
Exploration
Screencast of prototype made in Origami