Loyalty Program Integration for the McDonald's App
User flow for integrating McVIP coupons into the McDonald's app Germany.
Date
2018
Role
UX Konzept
Client
TRACK
Project Scope
This is a detailed concept describing the integration of McVIP coupons into the existing McDonald’s app, with a strong focus on wireframes and comprehensive specifications for all key functionalities and user flows.
Project Scope
This is a detailed concept describing the integration of McVIP coupons into the existing McDonald’s app, with a strong focus on wireframes and comprehensive specifications for all key functionalities and user flows.
Project Scope
This is a detailed concept describing the integration of McVIP coupons into the existing McDonald’s app, with a strong focus on wireframes and comprehensive specifications for all key functionalities and user flows.
Centralized Coupon Management
A crucial part of the solution is introducing a centralized hub for all coupons by expanding the current voucher section. The fine concept includes wireframes outlining how users can access McVIP offers and interact with the new coupon center.
Centralized Coupon Management
A crucial part of the solution is introducing a centralized hub for all coupons by expanding the current voucher section. The fine concept includes wireframes outlining how users can access McVIP offers and interact with the new coupon center.
Centralized Coupon Management
A crucial part of the solution is introducing a centralized hub for all coupons by expanding the current voucher section. The fine concept includes wireframes outlining how users can access McVIP offers and interact with the new coupon center.
Flexible Access & Personalization
Detailed flows illustrate the multiple entry points—such as direct navigation, push notifications, and filter settings—that allow users to discover, personalize, and manage their coupons. The concept also specifies adjustable filter and settings options for customizing the coupon interface to individual needs.
Flexible Access & Personalization
Detailed flows illustrate the multiple entry points—such as direct navigation, push notifications, and filter settings—that allow users to discover, personalize, and manage their coupons. The concept also specifies adjustable filter and settings options for customizing the coupon interface to individual needs.
Flexible Access & Personalization
Detailed flows illustrate the multiple entry points—such as direct navigation, push notifications, and filter settings—that allow users to discover, personalize, and manage their coupons. The concept also specifies adjustable filter and settings options for customizing the coupon interface to individual needs.
Multi-Platform Integration
Finally, the concept extends to wireframes and flow descriptions for integrating McVIP coupons into the McDonald’s website, ensuring consistent and well-documented experiences across platforms.
Multi-Platform Integration
Finally, the concept extends to wireframes and flow descriptions for integrating McVIP coupons into the McDonald’s website, ensuring consistent and well-documented experiences across platforms.
Multi-Platform Integration
Finally, the concept extends to wireframes and flow descriptions for integrating McVIP coupons into the McDonald’s website, ensuring consistent and well-documented experiences across platforms.
